I’m Rishab, a 22-year-old racing driver and fitness enthusiast, currently pursuing my BBA at the National University of Singapore. My fitness journey began in 2018, even before my national service. As a vegetarian, I often found it challenging to meet my protein goals. Protein shakes became an essential part of my routine, especially during my intense training as a racing driver, where I consumed up to four shakes a day. While whey protein helped, I quickly realized that high doses were tough on my gut, and I wanted a better solution.

Determined to find a cleaner, healthier alternative, I started researching how protein shakes are made. I experimented with plant proteins, different types of whey, and various brands. After months of trial and error, I embarked on a mission to create a protein powder free from artificial sweeteners, emulsifiers, and unnecessary additives.